Hot List 2015

Do you know why there are 111 products in the Hot List this year? is a crazy amount, the highest in the Hot List since we moved in nine categories in 2010.The fact is that now there's all this great merchandise on the market. Of course, the sale of equipment is experiencing a downward trend. And the research firm Golf Datatech suggests that the enthusiasm of consumers in the purchase of new clubs is at best flat. It almost seems that golfers believe that all innovation is already possible. No way.The innovation in golf continues to intrigarci, and we know it. We have seen pretty much everything that is on the market, and we have never been more impressed this time. The goal of the Hot List is to review the panoply of new products that we believe will make a difference in your game, sticks that show us the possibility did not exist before.We spent three months to consult scientists, industry experts and players of all levels to get to the sticks most significant for our game. Which includes two weeks at The Wigwam Resort in Litchfield Park, Arizona, home of our annual Summit for the Hot List. In all, we reviewed 307 sticks to find the 111 most important. Innovation can be less extravagant than before-no one with a square driver? -but That's the point.Improvements exceptional today begin with attention to aesthetic that seems almost classical. The designers of sticks are no longer looking for materials, production techniques or buildings from theoretical benefits without being sure not to damage the first sound or the feel of the stick.Innovators of golf demonstrate a supreme reluctance to accept what seems obvious. Because this prevents us from seeing the possibilities within our reach.THE PARADIGM OF POSSIBLEdesigners draw on new concepts and even new types of research to improve the sticks. The products of the Hot List reveal an unrelenting passion for innovation, the obvious (movable weights) unaware (progressive sole width in irons). Why? Why can not improve things if you keep them in the same way. is why, for example, to which the test in the wind tunnel is almost a prerequisite in the design of the drivers of today. The value added is a driver that gives your old swing speeds never before.And is also the reason why the base of the face is becoming 'hot' as the center. All these channels, bays and slots accordion in the sole creates faces more elastic at the point of impact.is the reason for which the faces of the irons flex now as drivers. I do not think you can, as long as the companies have decided to see how they could make a thin sheet of steel. The result is a face that behaves as an impact driver.is the reason why the grooves of the wedge are larger and sharper since the rules have reported measures in the old days. Now the engineers calculated for each of the time required for the cutter cuts the edge perfect. And it is why we have the solution to the notice of the putter anchored a year before the rule takes effect.